Smart wearable bracelet APP custom development

2020-12-15 11:37:00

Looking back at the wearable device market in 2017, if the shipment volume is used as a reference standard, the smart bracelet is undoubtedly a big winner.

   International data research company IDC recently released a report that the overall global wearable device shipments this year is expected to be 113.2 million units, and it will reach 222.3 million units in 2021, with a compound annual growth rate of 18.4%.

Among them, the shipment of basic smart bracelets this year is expected to be 45 million units, accounting for 39.8% of the overall wearable device market, and by 2021, its shipments are expected to be 47.7 million units, accounting for 47.7 million units of the overall wearable device market. 21.5%.   It is not difficult to see from the above data that smart bracelets are still the most recognized type of wearable devices in the market. But at the same time we have also noticed that the growth curve of this type of equipment will gradually stabilize in the future.

   Simply analyze the reasons for the rapid growth of smart bracelets. In addition to the basic functions of the device itself, such as step counting and heart rate detection, it can meet the needs of most people. The relatively low price is an important factor that cannot be ignored.

   But a reality is that, from the rise in 2014, to the present three years, smart bracelets have not made too many changes in terms of functionality. As the wearable device market matures, coupled with the increase in market purchasing power, its attractiveness is gradually decreasing.

   Then, after the smart bracelet, who will be the next "engine" to drive the wearable market forward? The answer is smart watches.

  According to the IDC report, the shipment of basic watches this year is expected to be 29.9 million units, accounting for 26.4% of the overall wearable device market. Shipments in 2021 will reach 78 million units, accounting for 35.1% of the overall wearable device market.

   The shipment of full-featured smart watches this year is expected to be 31.6 million units, accounting for 27.9% of the overall wearable device market, and shipments in 2021 will reach 71.5 million units, accounting for 32.1% of the overall wearable device market.

  The reason is that in addition to more and more manufacturers joining the production of smart watches, functional aspects, such as the addition of cellular network versions, will also attract more users.

   Take Apple Watch 3 as an example. With the arrival of the LTE version, it is no longer restricted by the iPhone, and it has gained more possibilities in usage scenarios. Previously analyzed by professionals, the output of the LTE version supporting cellular network calls only accounted for 30% to 40%, but orders for pre-orders for this version of Apple Watch reached 80% to 90%.

Of course, although Apple Water 3 has repeatedly bounced tickets due to delays in carrier network support and other issues, Apple has to agree to return the Apple Watch 3 cellular version, but in the long run, once this problem is resolved, this device The future market prospects are worth looking forward to.

In summary, the future market development of wearable devices, as the previous IDC research manager Ramon Llamas said, "The different trajectories of smart and basic wearable devices highlight the current evolution of the wearable device market. Situation. Basic wearable devices have laid the cornerstone of the wearable device market. However, as consumers’ tastes and needs continue to transform to multi-functional devices, manufacturers should make corresponding adjustments in time to seize growth opportunities and occupy the market Share.